Biography
Ms. Belous’ runs her own law practice in Los Angeles, focusing on media, IP and technology. Her background includes working on complex commercial and business transactions coupled with an in-depth knowledge of intellectual property (IP), business affairs, compliance, labor issues, marketing, production/licensing, consumer products, famous brands, privacy and media regulation. She is highly skilled at interpreting twentieth century laws (which have yet to be updated) for situations and matters that exist in the twenty-first century. She is proficient in providing expert-level legal representation and maintaining an unwavering commitment to protecting companies’ rights against the “Goliaths” of the world.
Plus — she loves trademarks so much, she runs and blogs about them via her branded site known as The Trademark Channel.
As a “360” lawyer, she has a track record for consistently meeting strict deadlines, maintaining maximum productivity in individual and group endeavors, and navigating diverse business structures, cultures and environments. Her keen ability for brand management is accented by and highlighted with the building and oversight of all sizes of IP/content portfolios, celebrity branding and management, influencer and endorsement arrangements and a history of negotiating and drafting complex deals, including ones of innovation and first impression. Her background also includes having worked in-house for brands and celebrities such as Stan Lee, MGM, The James Bond Franchise, Teen Wolf, American Gladiators and Penthouse to name a few. Additionally, she has been a key player in the formation of new entities, clearance work and various digital, corporate and privacy policy issues.
Her expertise with smaller companies and entrepreneurs was fueled from her involvement with the smaller vendors of larger companies. At MGM she negotiated the studio’s initial round of digital distribution deals with key online and digital media platforms and drafted and negotiated licensing and production deals for the company’s 4,000 title film library (including Pink Panther, James Bond/007, Spaceballs and Teen Wolf). The serves to assist Ms. Belous work with a variety of entertainers, influencers and cutting-edge startups.
Ms. Belous is a member of the California and New York bars and is also a CPA. She also serves on Southwestern Law School’s Entertainment and Intellectual Alumni Board. She is an active speaker and contributor on intellectual property law and the First Amendment, having been featured twice in the Los Angeles Daily Journal as “Featured General Counsel” and also a contributor to the same publication in the AI space, as well an active committee member of key industry trade organizations such as INTA and Licensing International.
