Sobia is Project Lead for Precision Medicine at the World Economic Forum’s Centre for the Fourth Industrial Revolution based in San Francisco. Sobia has been working in the field of genomics for 15+ years. She initially started out as an epigeneticist investigating how the expression of genes are regulated throughout development through signals of the epigenome (known as ‘genomic imprinting’).
Her post-academic career involved leading due diligence for venture capital investments across Europe in the field of clinical bioinformatics for Invoke Capital, and prior to this she helped to develop open innovation strategies between the pharmaceutical company MedImmune and academic research groups at the University of Cambridge. Most recently, Sobia has been working with the UK National Health Service to develop digital solutions to improve risk assessment and clinical triage for inherited cancers.
In her spare time, Sobia founded Data Insights Cambridge, a 1000+ member global network of experts in machine learning and artificial intelligence. The group has hosted over 70 talks on innovations in the space across industry and academia. She is also the winner of two UnLtd Social Entrepreneurship awards for her work helping charities around the world to better communicate the impact of donations through data.