Track C: Adtech and Martech: Operationalizing New US and International Legal Obligations
- Understanding the adtech and martech ecosphere and how they are changing
- IP protection for data gathered through next gen AI-powered adtech tools or big data analytics software (e.g., data lakes)
- Contracts to protect data assets
- Ensuring that online consent and data processing practices are GDRP and other privacy regulations compliant
- Data breaches and IT security issues
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