Biography
Huang is an Associate Professor of Marketing at Stanford Graduate School of Business. Prior to her academic career, Huang worked at JWT Advertising Agency as an account manager. While at JWT, she managed global brands such as Unilever and Estee Lauder. Huang’s research focuses on motivation science, specifically the temporal and social dynamics of goal pursuit. Her research has been published in top marketing, management, and psychology journals, such as the Journal of Consumer Research, Journal of Marketing Research, Organizational Behavior and Human Decision Processes, and Journal of Personality and Social Psychology. Her findings were featured in the popular press, including Harvard Business Review, Inc., Forbes, Fast Company, The Today Show, Men’s Health, Inside Marketing, and The Huffington Post. She has been awarded prestigious fellowships and awards, including the American Marketing Association’s Rising Star Award (2013), AMA-Sheth Distinguished Faculty Fellow (2017, 2022), Marketing Science Institute’s Young Scholar (2017), Marketing Science Institute Scholar, (2023), and Early Career Awards from the Society for Consumer Psychology (2020) and the Society for the Science of Motivation (2022). For her teaching contribution, Professor Huang was named one of Poets Quants’ Best 40 Under 40 Professors in 2017, and has received Stanford’s Amplifier Award (2020) and the prestigious Distinguished Teaching Award (2022).
