Stephen R. Baird

Shareholder, Greenberg Traurig, LLP

Steve Baird works with clients to address their most difficult trademark problems. Steve provides strategic guidance on trademark usage and clearance, branding strategies, domestic and worldwide portfolio management, litigation and enforcement, internet domain name and trademark disputes, licensing, and prosecution. His trademark and brand protection work has gained notoriety for the protection and registration of nontraditional trademarks such as single color marks, product configuration trademarks, and trade dress and product packaging trademarks. Clients turn to Steve for his deep experience in trademark and branding matters for startups; design and creative firms; colleges and universities; apparel; jewelry; consumer products; sporting, hunting, and other outdoor goods; food products and ingredients; building materials; medical devices and pharmaceuticals; chemicals, insecticides, and adhesive brands; all kinds of manufacturers; accounting, architecture, engineering, construction, and real estate development firms; restaurants; casinos; software companies; banks; and financial institutions.

Steve protects companies’ most important brands and other intellectual property assets by designing efficient, creative, tailored legal strategies to advance their most important business objectives. Steve is relentless in seeking to understand his clients, their business, industry, goals, objectives, challenges, and limitations. He combines his decades of legal IP experience with his background working as a registered pharmacist, which he has employed to serve a variety of life science, pharmaceutical, dietary supplement, and medical device brands and companies. A prolific blogger and recognized thought leader, for two years in a row Steve has been named the number one author on trademark matters according to JD Supra’s “Readers’ Choice Awards”.